Military,Veteran, First Responder Rebate

For those driven to serve... And who love to drive.

To all qualified first responders and members of the five military branches, we're so inspired by your courageous and selfless service to America that we'd like to you give something in return. See below for eligibility requirements for receiving a $500 bonus⁠ toward purchasing or leasing a select, new Volkswagen.  

We salute you. Thank you for your service.


Serving in the military is a calling that requires discipline, sacrifice, and courage. Those who put it all on the line for their country should be rewarded for their bravery, and although there is no way to fully pay the debt we owe service members, we are attempting to do our part through the Volkswagen Military Car Program. With special VW military incentives and benefits, those serving our great country overseas can receive significant discounts on the purchase of Volkswagen vehicles.

$500 Military, Veterans & First Responders Bonus

Qualified Military, Veterans and First Responders can get a $500* Bonus when purchasing or leasing a select new, unused volkswagen vehicle.

The Military, Veterans & First Responders Program offers a $500* Bonus for qualified Military, Veterans and First Responders who lease or purchase a select new, unused Volkswagen vehicle.

Who Is Eligible?

  • Active Duty U.S. Military (Army, Navy, Air Force, Marines, National Guard, Coast Guard, and Active Reserve)
  • U.S. Military Veterans (within 24-months of active duty)
  • U.S. Military Retirees
  • First Responders (Police Officer, Sheriff/Sheriff's Deputy, Correctional Officer, State Trooper, Federal Law Enforcement Officer, Firefighter, EMT, Paramedics)

What You Need

  • LES, DD-214
  • Military ID Card
  • Department-issued ID

Make an Inquiry

* Indicates a required field

*Volkswagen of America, Inc. will pay a $500 Military and First Responders Bonus for qualified active duty U.S. Military service members, U.S. Military Veterans within 24 months of active duty, U.S. Military retirees (Retirees must have served 20+ years in the military), First Responders (Police Officer, Sheriff/Sheriff's Deputy, Correctional Officer, State Trooper, Federal Law Enforcement Officer, Firefighter, EMT, Paramedic, 911 Dispatcher/Operator) and their family household members who purchase or lease a select new, unused MY20-MY24 Volkswagen model (excluding Golf R) through participating dealers from January 4, 2023 to January 2, 2024.  Proof of military/first responder eligibility and residency of family household member (if applicable) required.  Bonus applied toward MSRP and is not available for cash. 

  1. Kerry Volkswagen of Florence

    1010 Burlington Pike
    Florence, KY 41042

    • Sales: 859-371-8191
Loading Map...

Get in Touch

  • Contact our Sales Department at: 859-371-8191
  • Monday9:00AM - 8:00PM
  • Tuesday9:00AM - 8:00PM
  • Wednesday9:00AM - 8:00PM
  • Thursday9:00AM - 8:00PM
  • Friday9:00am - 7:00pm
  • Saturday9:00am - 7:00pm
  • Sunday12:00PM - 5:00PM